Monday, October 11, 2010

Murder and be murdered in kind

Probably the local cinema people never saw it coming, but what did they expect?

You take someone down and you don’t contemplate going down yourself, shame on your ignorance.

The cinema people ought to have upped their game and seen that the way they overthrew the local theatre is the same way they could also be overthrown. The once popular Kenya Cinema just closed down hence murdering the movie-going culture.

RESULT? - The end of movie dates for majority of Kenyans.

And according to the management of Fox Theatre, the cinema was no longer profitable as a business, due to a consistently low uptake of tickets. More to close will be Fox's Drive-in Cinema, along Thika Road as well as the Kisumu outlet.

Reminds me of theatres closing in Uganda, because they were invaded by many factors including emergency of cinema halls.

One popular theatre which even turned into a church is former Pride Theater to which most theater lovers were frequenting.

Ok, maybe a little advancement was needed by these emerging cinemas but at least they are also now feeling the pinch and local theater is fighting to attract more people something the cinema guys can’t do because most DVD movies are released even before movies are to be shown officially.

I insist they should have anticipated the downfalls.

Let’s not forget the pricing; DVDs are cheap as low as KSh50 compared to going for a movie of about KSh300 and above.

Yet the cinema people pay for rights to show these movies at high prices which they have to recover after charging highly the movie goers.

Well now people are having movie dates from their homes hence rendering most businesses dead like the popcorn makers, kiosks around the theater and phone booths.

At least it can be guaranteed that people will always go for a good play in the theatres at any given day but for cinema, death came calling with no resurrection card.

Disclaimer…….i’m not hating on cinema. But frankly what’s d use of watching a movie at above KSH300 yet I can get it at Sh50 and watch it in the confines of my home..???

Anyway I appreciate originality of the theatres, so local theater guys should grab this opportunity and reign again.

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